World Champs 100m hurdles champion Danielle Williams and former 100m world record holder Asafa Powell headline Jamaica?s 24 member squad to the International Association of Athletics Federations World Indoor Championships at the Oregon Convention Centre in Portland, Oregon, from March 17-20.The women?s team of 13 also includes World Championships 4x400m relay gold medallist Stephenie Ann McPherson and 200m silver medallist Elaine Thompson.Triple jumper Shanieka Thomas, combined events specialist Salcia Slack, and 800m runner Natoya Goule, who were members of the 2015 World outdoor squad, have also been included.The remaining females are Simone Facey, Patricia Hall, Chrisann Gordon, Samantha Scarlett, Anneisha McLaughlin, Verone Chamber and Ronda Whyte.On the men?s side, Powell headlines the 11-member squad, which includes world outdoor championships 110m hurdles finalist and 2014 and 2015 NCAA Division One 60m hurdle champion Omar McLeod.National record holder and 2013 NCAA 5000m champion Kemoy Campbell, Kevaughn Rattray, Odean Skeen, Ricardo Chambers, Fitzroy Dunkley, Nathon Allen, Dane Hyatt, Demar Murray, and Demish Gaye complete the line-up.Glaring absences from this squad include 2014 WIC 60m gold medallist Shelly-Ann Fraser-Pryce and men?s 60m silver medallist Nesta Carter.Trevor Campbell heads the management team, with Marvin Anderson and Merlene Hamilton listed as team officials.delegationThe delegation is completed by Jason Strachan (team doctor), Fitz Coleman (technical leader), Maurice Westney and Mark Elliott (coaches), Alvin Green (masseur), and Morine Dawson, (masseuse). The team will depart on March 16 and return on March 21.Jamaica won five medals at the last World Indoor Championships in Sopot, Poland, in 2014.
Coach Jeff Napa thinks Letran finally found its right rhythm after stringing three wins in the NCAA Season 93 men’s basketball tournament.“We’re starting to pick up right now,” Napa said of his Knights, who climbed to solo third at 4-3 after a woeful 1-3 start.ADVERTISEMENT Vilma Santos, Luis Manzano warn public of fake account posing as her The Generals had a shot at reclaiming the third spot against the Knights last week even minus injured Cameroonian Hamadou Laminou, who sustained a season-ending ACL injury .But end-game miscues doomed the Generals for a 97-93 setback against the Knights.Bong Quinto has also stepped up for the Knights, the last during their 63-61 escape over the Altas where the veteran forward nailed the go-ahead basket.The thrilling win pushed the Knights behind league leaders Lyceum (7-0) and San Beda (6-1).“The players didn’t give up,” said Napa. “That’s where you really see the character of the players.” —JASMINE W. PAYOADVERTISEMENT Read Next End of his agony? SC rules in favor of Espinosa, orders promoter heirs to pay boxing legend For the complete collegiate sports coverage including scores, schedules and stories, visit Inquirer Varsity. Ai-Ai delas Alas on Jiro Manio: ‘Sana pinahalagahan niya ang naitulong ko’ Anton youngest to top slalom race at 12 View comments Marcosian mode: Duterte threatens to arrest water execs ‘one night’ Teen gunned down in Masbate 787 earthquakes recorded in 24 hours due to restive Taal Volcano 2 nabbed in Bicol drug stings MOST READ Filipinos turn Taal Volcano ash, plastic trash into bricks PLAY LIST 01:40Filipinos turn Taal Volcano ash, plastic trash into bricks01:32Taal Volcano watch: Island fissures steaming, lake water receding02:14Carpio hits red carpet treatment for China Coast Guard02:56NCRPO pledges to donate P3.5 million to victims of Taal eruption00:56Heavy rain brings some relief in Australia02:37Calm moments allow Taal folks some respite Rey Nambatac has keyed the Knights’ resurgence and Letran hopes to extend its streak against the San Sebastian Stags at 4 p.m. Tuesday at Filoil Flying V Centre.But Napa said his Knights should brace for a tough duel against the Stags, who also posted back-to-back triumphs to grab a share of fourth.FEATURED STORIESSPORTSEnd of his agony? SC rules in favor of Espinosa, orders promoter heirs to pay boxing legendSPORTSRedemption is sweet for Ginebra, Scottie ThompsonSPORTSMayweather beats Pacquiao, Canelo for ‘Fighter of the Decade’“San Sebastian is a physical team and really likes to run so it’s going to be tough,” said Napa.Emilio Aguinaldo College, tied with San Sebastian at 3-3, tangles with Jose Rizal U at 2 p.m., while struggling Arellano and Perpetual Help clash at 12 noon. Albay to send off disaster response team to Batangas 787 earthquakes recorded in 24 hours due to restive Taal Volcano LATEST STORIES Don’t miss out on the latest news and information.
Rancho Cordova-based contractor C.C. Myers said they found nothing more than minor damage. “I’m going to go home and have a glass of wine right now,” Myers said. Crews successfully slid the new section of the bridge into place Sunday night. The entire bridge shut down Friday evening, the first total Bay Bridge closure since the Loma Prieta earthquake damaged the bridge in 1989. The collapsed section of the eastern span killed one motorist. Caltrans spent $1 million on a statewide campaign to warn motorists about the Labor Day weekend bridge closure. On an average day, about 280,000 vehicles use the Bay Bridge. “Even fans from Tennessee were aware what was going on here,” Ghielmetti said, referring to the Saturday football game between the University of California, Berkeley, and the University of Tennessee. The warnings appeared to have worked, with boosted public transportation ridership and no major traffic backups reported throughout the Bay Area. On Sunday, an estimated 50,000 people gathered in San Francisco’s Golden Gate Park for the 40th anniversary celebration of the Summer of Love, despite concerns that it and other weekend events would suffer because of the bridge shutdown.160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! The bridge reopened to traffic at 6 p.m. Monday, far ahead of the originally scheduled reopening of 5a.m. today, “a tremendous achievement by a great team,” said California Department of Transportation Director Will Kempton. “I am elated,” he said at a news conference at the mouth of the Yerba Buena tunnel, near where the work was done. Behind him, dozens of workers made last-minute pavement patches and performed other touch up work. James C. Ghielmetti, a member of the state Transportation Commission, paid a Labor Day tribute to the workers who tore the old 350-foot section apart and replaced it with a new, 6,500-ton retrofitted section well ahead of schedule. “Most of these guys worked 12-hour days for three days,” Ghielmetti said. “This was their Super Bowl, and they performed.” Crews spent the afternoon surveying the repair work and looking for damage to the lower deck of the bridge, such as potholes, from falling chunks of steel and concrete during weekend demolition of the upper deck, Caltrans spokesman Bart Ney said. CONSTRUCTION: Span had been shut down since Friday evening. By Scott Lindlaw THE ASSOCIATED PRESS SAN FRANCISCO – Traffic flowed in both directions on the San Francisco-Oakland Bay Bridge 11 hours ahead of schedule as construction crews wrapped up repairs Monday afternoon.
The craic was ninety with Danny O’Carroll last night.It’s official! Danny O’Carroll’s inaugural Charity Christmas Night has raised a whopping €20,000 for The Autism Unit at Lurgybrack School and The Paediatric Unit at Letterkenny Hospital.The event, which was MC’d by comedian Gene Fitzpatrick, was buzzing with over 500 people attending at the Mount Errigal Hotel.Reacting to the news, Danny said he was absolutely stunned by people’s generosity. “I am absolutely delighted to host this event in Letterkenny and I would like to thank all the local businesses and people who have supported me tonight.“It is such a privilege for me in my position to be able to give back to my community and raise funds which are desperately needed for The Autism Unit in Lurghy Brack School and The Paediatric Unit in Letterkenny Hospital”.Guests were welcomed by their hosts Danny and Amanda O’Carroll and served their meals by Mrs Browns Boys stars Paddy Houlihan AKA Dermo Brown, Pat “Pepsi” Shields AKA Mark Brown, Rory Cowan AKA Rory, and Dermot “Bugsy” O’Neill AKA Grandad. Also waiting on the guests were Laurence Kinlan AKA Elmo, star of RTE’s award winning Crime Drama – Love/Hate, Former Irish Rugby International, Shane Byrne, Former International Football Players, Ray Houghton and Ronnie Whelan, Adam Woodyatt best known for his role as Ian Beale in EastEnders and finally Irish professional boxer and a former WBA Bernard Dunne.Entertainment on the night included Static Movement, the hilarious Foyle Follies, the incredibly talented Ryan Sheridan and John Gallagher and the Boxtie Band. The venue was beautifully decorated by Elegant Functions.Auction items on the night included a framed MUFC signed and framed jersey, a Steven Gerrard signed and framed Jersey, a Cristiano Ronaldo signed and framed Portuguese Jersey, a pair of Seamus Coleman’s football boots and a Rory McIlroy Signed and framed Nike golf t-shirt. Raffle items were kindly donated by local Letterkenny businesses who gave so generously to the night. Included in the raffle prizes were two 50” Panasonic LED TV , two 40” Samsung LED TV , two 32” Panasonic LED TV, bundle of Smyths toys including XBOX and five games and a racing bike, overnight stay for two at the five star Marker Hotel and The Powerscourt Hotel, Iphone and IPAD and many more !!!! DANNY’S NIGHT OF THE STARS RAISES €20,000 FOR DONEGAL CHARITIES was last modified: December 6th, 2014 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)
1 Arsene Wenger’s side moved within three points of fourth placed Manchester City Alexis Sanchez hit his 20th Premier League goal of the season as Arsenal saw off Southampton to keep their Premier League top-four hopes alive.The Gunners secured a vital 2-0 win in this game in hand to leapfrog Manchester United into fifth and now sit three points adrift of fourth-placed Manchester City.Sanchez struck the opener on the hour mark at St Mary’s before Olivier Giroud came off the bench to make sure of the points with a close-range header.Under-fire Arsenal boss Arsene Wenger has constantly reiterated his side cannot put a foot wrong in their remaining games, and they were solid enough to take home victory from the south coast to keep them in the hunt for Champions League qualification.Arsenal went into this match needing a win but also having to address woeful away form that had seen them take two points from a possible 24 on the road against current top-half teams.They were not at their best here but in truth they did not need to be – this was nothing like the 4-0 thrashing they dished out in the corresponding fixture last term.Southampton appear to be coasting to the season’s end, with reported pressure on manager Claude Puel likely to ramp up after another lacklustre display.Saints had their moments but looked short of ideas in attack, where out-of-sorts forward Manolo Gabbiadini again drew a blank.The game started with nothing of the tempo and chances from Sunday’s opening exchanges from Arsenal’s weekend win over Manchester United.But it was the visitors who had the first real chance as Aaron Ramsey sent an effort wide of goal following good work from Alex Oxlade-Chamberlain.The former Saints youngster was enjoying a bright spell down the right but there were no further opportunities of note in the opening half-hour.That was until the Arsenal three-man defence conspired to play both Dusan Tadic and Gabbiadini onside, with the latter seeing an effort well saved by Petr Cech.Wenger was forced into a change as the impressive Oxlade-Chamberlain went off with what appeared to be a hamstring issue – Hector Bellerin on in his place.Gabbiadini then sent a contentious free-kick wide of Cech’s goal before Arsenal’s skipper for the night had to be at this best to tip a Nathan Redmond drive over the bar.Both teams started the second half looking to get on the front foot but it took until the hour for Sanchez to open the scoring for Arsenal.The Chile forward picked up a pass inside the box from Mesut Ozil and left both Maya Yoshida and Jack Stephens on the ground as he cut back inside and finished well.The second came in the closing stages as substitute Giroud made certain of the points, heading home Ramsey’s nod back across the box after more good work from Sanchez.It was a professional display from there on in from Arsenal, who recorded a first league win at Southampton since their unbeaten title-winning season of 2003/04.This victory may not mean as much as it did during the ‘Invincibles’ campaign, but it could have long-lasting ramifications for both Wenger and Arsenal as the Frenchman continues to contemplate whether to sign a new deal.
Having been very vocal on the issue over the past number of years,Sinn Féin Cllr Cora Harvey has today welcomed the recent confirmationat local area level that the Council has finalised land negotiationsand works on the Trusk Road Footpath are due to commence shortly.Cllr Harvey said:“I questioned Council Officials on this matter at the last StranorlarElectoral Area Meeting and was delighted to be informed that the dealis near completion and works will commence shortly. “This is a welcome development for all the pedestrians and motoristswho use the stretch of road, in particular the residents of theWeavers Estate who have been waiting for this footpath for some 10years.“The difficulties in securing this project have been well documentedin County Council and Local Area minutes and the Council wasrepeatedly urged by all members of the Local Area Committee to takewhatever steps necessary to ensure this work was completed.“On one occasion, in September 2009, when I was newly elected, Isubmitted a motion to Donegal County Council to take all actionnecessary to secure the strip of land required. I was fortunate toenjoy the support of my Council Colleagues with Cllr McGowan secondingthe motion. My sole motivation was to ensure a timely resolution of anissue which had been ongoing for years.“One of the options available to local authorities to secure landrequired for Public use is a CPO. The CPO mechanism, in certaincircumstances, can be a useful tool in reaching an agreement in landnegotiations and can ensure that a fair price for both the vendor andbuyer is secured. “I am glad this issue has been finally resolved and I would like tocommend the Council Officials and the Landowner for coming to anarrangement in the best interests of all..FOOTPATH ON DANGEROUS TWIN TOWNS ROAD GETS GO AHEAD was last modified: August 14th, 2012 by BrendaShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)
“Every team we play is going to be as good or better than us,” according to Coach Collins. “We’ve got to be passionate and execute if we’re going to win.” Sprowls has now thrown for 1,065 yards on the season. Galland had 130 receiving yards, giving him a total of 576 through the first five games. Etiwanda was led by Thomas, who rushed for 85 yards on just six carries. Fields had 44 yards after his first five rushes, but finished the game having run for just 38 yards. 160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! AD Quality Auto 360p 720p 1080p Top articles1/5READ MOREWalnut’s Malik Khouzam voted Southern California Boys Athlete of the Week “Brandon Fields has the best speed of anyone I’ve ever seen,” Collins marvelled. “He was the great equalizer. He’s faster than anyone we’ve ever had,” added the 11th year head coach. The Eagle ground attack came up with three big touchdown runs, one by Fontenot, one by Fields, and another by Ryan Thomas to keep the game tight. Thomas’ 61-yard run on the second play of the second half made it a 21-19 deficit. A few series’ later, Etiwanda quarterback David Vasquez found Chris Lencioni for a 2 yard touchdown pass, giving the Eagles a 25-21 lead. Claremont, by comparison, struggled to run the ball. Michael Galland, who had earlier scored on a 50-yard pass, caught a bomb for 62 yards to help set up an Aaron Brown touchdown run late in the third quarter, putting the Wolfpack up for good. Both missed key opportunities, committing a combined 18 penalties for 148 yards, and turning the ball over seven times between them. CLAREMONT – Claremont’s drive toward a fourth straight Baseline League title might not have started as smoothly as it wanted, but the Wolfpack had just enough firepower Friday night to win their homecoming game. Greg Sprowls threw for 201 yards and 4 touchdowns, and Darius Ridge had three key sacks as the Wolfpack beat Etiwanda 34-25. “It was a great game … exactly what we thought it would be,” said Wolfpack coach Mike Collins. “It was a dog fight every minute of the game.” Etiwanda (2-4, 0-1) kept things close, despite losing star tailback Allyn Fontenot early in the game to an injury. In fact, Eagle backup rusher Brandon Fields created a whole new dynamic that forced Claremont (3-3, 1-0) to make adjustments on defense.
This may be the last evidence needed to debunk the image of Neanderthals as dim-witted brutes: they wore make-up. The BBC News reported the discovery of their cosmetics containers: seashells with pigments kept for the purpose of improving their self-image. If that is not a human characteristic, what else is? The shells contained complex recipes of pigments. There were also painted shells apparently used as jewelry. “The team says its find buries ‘the view of Neanderthals as half-wits’ and shows they were capable of symbolic thinking,” the article said. What’s more, according to the dating scheme, this evidence existed 10,000 years before contact with modern humans. Study leader Joao Zilhao [Bristol U, UK] said, “The association of these findings with Neanderthals is rock-solid and people have to draw the associations and bury this view of Neanderthals as half-wits.” Chris Stringer of London’s National History Museum agreed that this evidence appears to disprove the Neanderthal = Dimwit equation – but it just adds to growing evidence over the last decade. “It’s very difficult to dislodge the brutish image from popular thinking,” he lamented. PhysOrg reported more on this story, describing the pigments and the shells that were found, and evidence why they could not be attributed to other modern humans. It seems that the final distinction between Neanderthal and modern human behavior has been falsified: “This is significant because until now the practice of body ornamentation has been widely accepted by archaeologists as evidence for modern behaviour and symbolic thinking in early modern humans and not Neanderthals.” New Scientist commented, “Add this to other recent evidence that Neanderthals hunted, painted and perhaps even spoke like anatomically modern humans, and the dumb caveman hypothesis becomes even more untenable.”So why does the BBC News include an artist rendition of a brutish-looking Neanderthal with the article? Talk about perpetuating a myth. They should have posted a Neanderthal version of Paris Hilton in the Cave Beauty Pageant. You can put lipstick on a Neanderthal, but it’s still a human being. This shows the damage that visualization can do with the power of suggestion. Once an image gets implanted in the public consciousness, and the name associated with it becomes associated with less-evolved, it’s very difficult to dislodge, as Stringer said. This myth has gone on for decades – for over a hundred years! Think of all the damage this myth has done. Students have been misled in textbook portrayals of our Neanderthal brethren, presenting them as less than human. It’s historical racism. If Neanderthals were with us today, boy would they be mad. Undoubtedly they would form an Association for the Advancement of Neanderthal People and seek court injunctions against discrimination. We need to pay reparations. We should rehabilitate our Neanderthal brethren by promoting good looks, strength and intelligence in our portrayals of them, much like Polish were rehabilitated through their Solidarity Movement after years of being the butt of Polack jokes. What can you do to help the Neanderthal Wannabee movement? If nothing else, help stop the evolutionary paleontologists from committing this sin again the next time they try foisting a sub-human transitional form on the media.(Visited 19 times, 1 visits today)FacebookTwitterPinterestSave分享0
13 June 2005Friday’s launch of the Kruger to Canyons (K2C) Biosphere Reserve near Hoedspruit is seen as an important step in the economic development of the central lowveld region, which straddles the boundary between Limpopo and Mpumalanga.Stretching from the Blyde River Canyon to the Kruger National Park, the biosphere will incorporate the 1.5-million people, mainly rural poor, who live there. It is the fourth internationally recognised biosphere in South Africa. The others are in the Koegelberg, West Coast and Waterberg regions. In September 2001 Kruger to Canyons was registered by the United Nations Education, Scientific and Cultural Organisation (Unesco) as the the 411th biosphere reserve in 94 countries worldwide, under its International Man and Biosphere Programme.According to the programme, biosphere reserves are regions where internationally important protected areas, like the Kruger National Park, lie next to human settlements.People in the area may have been displaced when the reserves were declared, remaining on the margins and increasing pressure on local resources, exposing entire ecosystems to stress.Restricted or prohibited access to communities’ historic resource base may have changed land-use patterns for the worse.The people living in the Kruger to Canyons reserve are predominantly black (97%), unskilled, illiterate and rurally based.Morgan Lewele, chairperson of the biosphere initiative, said the launch came after seven years of consultations between all involved.“The realisation that we all have a responsibility to protect the environment has created a common bond between us,” Lewele said at the launch. “Our mission will be to maintain the K2C biosphere as an eminent conservation and development model.”Public meetings were held during the consultation process, where biosphere components such as core areas, buffer zones and transitional regions were identified.At the launch, a Unesco certificate confirming Kruger to Canyon’s biosphere status was handed to Collins Chabane, Limpopo MEC for the environment.Chabane told the gathering that the biosphere reserve concept sought to place environmental protection at the centre of economic development. Ecotourism was expected to create a large number of jobs, he said.He also announced the launch of an educational programme to promote environmental protection and the responsible use of natural resources.“We have not merely inherited this land from our forefathers; we’ve borrowed it from our children,” Chabane said.The reserveSouth Africa is the third most biologically diverse country in the world, according to the World Conservation Monitoring Centre. The K2C biosphere contains widely diverse landscapes, ranging from 300m above sea level in the east to over 2 000m in the Drakensburg Escarpment.Kruger to Canyons is the third-largest biosphere in the world. It is home to game, commercial and crop farming, tourism and related enterprises, as well as 149 mammal, 510 bird and 57 fish species.The average rainfall ranges from 368mm a year to 3 000mm on the plateau. These two factors help create a wide variety of habitats and niches for flora and fauna.The K2C covers three biomes: savannah woodlands, afromontane forests and montane grasslands. These protected areas cover some 4.8-million hectares, including transfrontier and escarpment regions.These make up a unique constellation of public, provincial, private reserves and natural resource areas. Man and biosphereIn terms of Unesco’s Man and Biosphere Programme, biosphere reserves offer political processes to stimulate the sustainable use of resources within a framework of economic empowerment and growth.The philosophy is one of development and public participation through education, training and involvement in research and monitoring.A biosphere reserve has three roles:Development, combining conservation with the sustainable use of the ecosystem to benefit local communities.Conservation, protecting local genetic resources, plant and animal species, and ecosystems and landscapes of value to maintain biological diversity.Logistic support, providing research, monitoring education and training opportunities through exchanges organised within the framework of Unesco’s international network.Each biosphere reserve has three zones: a core area devoted to strict protection, a delineated buffer zone where only activities compatible with conservation objectives can take place, and a transition zone used for sustainable resource management in cooperation with local communities.DevelopmentThe 1.5-million people living in the K2C area are predominantly black (97%), unskilled and rurally based. There are huge social and economic inequalities.Most of the people live in poor-rural conditions: only 50% functional literacy, high levels of male absenteeism, low direct incomes and a high percentage of young people.Ninety percent live outside urban areas, compared with a national average of 35%. Some 20% of the population is under the age of four, and half are under 15 years old.A high proportion of the population is not economically active, with households relying on subsistence farming, old-age pensions and remittances from relatives working outside the area to survive.Limpopo has the lowest per capita income of the provinces in South Africa and the highest unemployment rate: almost 51% of the rural population is jobless.There are a number of development initiatives under way in the Kruger to Canyons region. They range from broad empowerment to the transfer of ownership and conversion of marginal agricultural land to commercially viable ecotourism destinations, such as the governmental Phalaborwa sub-corridor initiative, to the establishment and registration of a new community school, the Hope School.There is an effort to establish what will probably be the last consolidation of privately owned game lands into an official nature reserve in the Central Lowveld region, the Blyde-Olifants Conservancy.Part of this effort is the inclusion of local community interests through the Maburuburung Trust.SouthAfrica.info reporter Want to use this article in your publication or on your website?See: Using SAinfo material
What it Takes to Build a Highly Secure FinTech … Why IoT Apps are Eating Device Interfaces sarah perez Mobile marketing solutions provider Blue Bite and digital media company Reach Media Group (RMG) are teaming up to deploy NFC technology to over a third of RMG’s 200,000 digital screens over the next six months. In addition, Blue Bite is working with other partner networks to bring its total NFC deployment to 200,000 screens across the U.S. These digital screens, such as those found in malls, theaters, bars, clubs, gyms, airplanes, taxis, and elsewhere, allow advertisers to display video ads to millions of viewers per month. RMG, in particular, provides access to over 70 million viewers monthly.Now those viewers will be able to learn more about any given advertiser using NFC technology. Simply put, it’s one of the largest commercial rol-outs of NFC-based advertising this country has seen so far.This post is part of a series on NFC here on ReadWriteMobile which will serve to get you up to speed on what NFC is, what notable developments are underway and what commercial programs using NFC will arrive this year. You can follow this series by clicking the tag (or bookmarking the tag) “NFC 2011.”This post assumes you are familiar with the term NFC as well as the technology’s use in the mobile industry. If you’re just starting to learn about NFC, you should begin here with the first post in the series to get caught up.San Francisco, Other Major U.S. Cities a Part of Initial Rollout The initial rollout with RMG begins San Francisco, where viewers will see a call-to-action appear onscreen after the ad, asking them to tap their NFC-enabled phone or scan the barcode located on Blue Bite’s “mTAG” found at or near the point-of-sale. The inaugural sponsors of the new program are Hotels.com and The New York Times. (Disclosure: The New York Times is a syndication partner with ReadWriteWeb.)Future RMG rollouts will reach New York, L.A., Chicago and Boston, while partnerships with other vendors will help Blue Bite reach even more regions across the U.S.mTAG: Combo QR Code and NFC TagThe “mTAG” is a trademark owned by Blue Bite which combines an NFC tag with a scannable QR code into a placard, allowing those familiar with NFC to tap their NFC-enabled phone on the tag, while also providing a way for those with older phones, or those unfamiliar with NFC technology, another way to access the same content.In this particular campaign involving Hotels.com and NYT, end users will see the RMG screen branded like NYT’s website, displaying news headlines, articles and ads. When the ad for Hotels.com appears on the sidebar of the screen, there will be a call-to-action to viewers to “find the mTAG” in order to access exclusive content. In future campaigns, this content could be a special, discount, coupon, or something else the advertiser wants to offer viewers.After the user either scans the barcode or taps their NFC-enabled phone on the mTAG, they’re taken to a proprietary webpage on their mobile phone, which thanks them for either scanning or tapping, as the case may be, then provides access to that exclusive content. It will also showcase links that allow users to download Hotel.com’s and NYT’s mobile applications. The platform can detect the phone being used in order to point the customer to the correct mobile app. Currently, Blue Bite supports all the major smartphone operating systems, including iPhone, Android, BlackBerry, Symbian and Windows phones.NFC: A “Silver Bullet” in Mobile MarketingOf course, NFC technology is not available to all mobile users at this time, though there are some high-profile devices which are out there or coming soon. Notably, Google, in partnership with Samsung, released the NFC-enabled Nexus S, and RIM (BlackBerry), HTC and Nokia have all announced plans for NFC devices in the future.According to Dan Trigub, VP of Business Development at Blue Bite, his company believes NFC has a lot of value to the marketing and advertising industry going forward. “NFC has the potential to be the silver bullet in mobile marketing,” he says. But unlike Google, which recently discontinued the use of QR codes in favor of NFC in its business listings service Google Places, Blue Bite thinks that QR codes will still be essential for many months, even years, as the transition to NFC occurs.Currently, 40% of the phones in the market are smartphones, and fewer still are NFC-enabled smartphones. This will change in time, of course. However, Blue Bite says that full NFC market penetration among smartphones is still 2 years out, citing research from Juniper Research. The analysts at Juniper claim that by 2014, 300 million phones will be NFC-enabled, the majority of which will be in the U.S.To reach other mobile audiences, Blue Bite also offers tools to deliver content via Bluetooth, Wi-Fi, WAP sites, mobile apps and SMS. Bluetooth has proved especially effective, but marketers tend to want to go with what’s being “buzzed” about, which, these days, are mobile apps. NFC is starting to get buzz, too, which is one of the reasons why Blue Bite believes in NFC’s potential.You can see Blue Bite’s mTAG technology in action here on YouTube. Tags:#marketing#mobile#NYT#Trends Role of Mobile App Analytics In-App Engagement Related Posts The Rise and Rise of Mobile Payment Technology